Everything You Need To Know About William Morris

In the world of designer eyewear, William Morris stands strongly as an emblem of elegance and style. This British eyewear brand has captured the hearts of fashion enthusiasts around the world. With their unique designs that capture a timeless look and exceptional quality, they are a staple for many. In this blog, we are going to go in-depth on the brand and share everything you need to know about William Morris London. We will explore its rich history and show off some of its latest collections.

The Origins of William Morris London

William Morris London, referred to as WML, traces its roots back to the bustling streets of London in 1996. Founded by Robert William Morris, this brand emerged with a vision to revolutionise eyewear fashion.

Morris was driven by a desire to create eyewear that not only enhanced vision but also added a touch of sophistication to one’s style. Morris continues to pledge his ideas and creativity that first launched the brand over twenty years ago. They produce a range of collections that grasp today‚Äôs numerous fashion markets and keep up to date in the race for forever-changing fashion.


In 1998 the London collection was born. Taking inspiration from the streets of the city, the collection featured punchy colours, diverse shapes and unique styles. This collection has been on a unique journey, from keeping up with the forever-changing fashion trends with a twist on British culture to being their bestselling collection in the UK.

Handmade Perfection

One of the defining features of William Morris London eyewear is the meticulous craftsmanship that goes into each pair. Every frame is crafted by skilled artisans, ensuring that no detail is overlooked. This commitment to handmade excellence sets WML apart from mass-produced eyewear brands.

William Morris places a strong emphasis on using premium materials for their frames. From acetate to metal, only the finest materials are selected to guarantee durability and comfort. This commitment to quality is why William Morris London eyewear is known for its longevity.

William Morris London offers a diverse range of eyewear styles, but one constant is its classic elegance. Whether you’re searching for sophisticated cat-eye frames or timeless aviators, WML has a design that can complement your personal style.

William Morris Eyewear at Focus Medical Eyecare Centre

If you are looking to get your own pair of William Morris frames and want to find stockists in East Sussex, then feel free to visit our store on High Street in Hailsham. We stock a wide range of styles available as prescription glasses.

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